Designer sarees are redefining the saree market not just in India but overseas too. They are acting like an elixir to the slowly dying saree industry and has infused a fresh lease of life to the saree suppliers and exporters. Die hard saree fans would find it hard to believe but the saree market both in India and abroad has shrunk over a period of time. Even though this attire has been in demand for almost 5000 years, exuding its charisma through simplicity, fluidity and style. However, it has failed to catch up with the current pace of time and got left behind only to be worn on certain occasions or instances.
As fashion trends keeps on changing, off late, there has been a renewed interest in this attire and the same can be seen in the increased sales of designer sarees in the last few years. As the business prospects are looking bright in the long run, many labels are pouring some serious investment not just from India but also from quarters like Middle-East etc
Even though saree has maintained its uniqueness amidst the flurry of fashionable dresses and styles, however the way to go forward or any effort to reclaim its glorious past would be to “evolve”. The fabric used for creating designer sarees like silk, cotton, chiffon, georgette etc. leaves immense scope for experimentation. One thing is for sure that the Designer sareesare the one which will spearhead the revival of the Indian saree industry. Hopefully in the times to come the India based designer sarees suppliers will be able make their mark in the global arena for once and for all.